The Thin Line Between Desire and Authenticity in Branding
Working with startups and small businesses often feels like running a therapy session. At KIAI, we’re not just building websites or logos — we’re guiding founders through the emotional layers of bringing a vision to life. We talk about features, positioning, competitive advantage — but the real magic happens when the authentic spark of a […]
The New Era of SEO: When AI Starts to “Understand You”
Disclaimer: It might sound a bit weird to say that AI tools “understand emotion” or that “AI is asking” something. That’s just a way of personifying the machine — AI isn’t a person and doesn’t actually feel or think (You know that right? Lol). But I’m still learning how to add this kind of language […]
Why I Call Myself a Lead UX/UI
Yes, I am both a designer and a project manager. But at some point, I realized I needed to update my position title — and here’s why. Calling myself a Lead UX/UI Designer isn’t about hierarchy, it’s about responsibility. For me, “lead” represents standing at the intersection of creativity, strategy, and people. It’s not only […]
Designing Pathways with Care
When I think about design, I don’t just think about aesthetics. I think about pathways. Every website, every resource, every tutorial I create is like a map — helping people navigate more clearly, especially those who aren’t “tech-savvy” but need technology to deliver their purpose. In recent years, working with therapists and collaborating with organizations […]
Savera Counselling – Website Design & Development
ObjectiveSavera Counselling needed a welcoming and professional online presence to better serve clients and reflect the supportive nature of their practice. RoleProject Manager & UX Lead. ProcessI led the discovery sessions to understand client goals and audience needs, organized the sitemap and user flows, and coordinated design and development tasks. I also oversaw the booking […]
Creative Truth: Is My Work Good?
“Am I good enough?”—another hard one. Those voices follow creative minds into every studio session, feedback call, late-night brainstorming, and launch day. We learn to control it. We have to. “Am I good enough?”—another hard one. Those voices follow creative minds into every studio session, feedback call, late-night brainstorming, and launch day. We learn to […]
The Difference Between Design and Art
… And How My Mental Health Pushed Me Toward One or the Other. Why the Need to Define Things? Why do we feel the need to label and define everything? Human curiosity drives us to explore contrasts and complexities more deeply — and honestly, I love that. Trying to define what design and art really […]
Art Flow, Design Glow.
Imagine a river of creativity, unrestrained and unrestricted. “Art Flow, Design Glow” isn’t just my motto; it’s a philosophy. It celebrates the dynamic dance between spontaneity and precision, reminding us that creativity isn’t confined to either the messy process or the polished product—it’s in both. It’s about finding the sweet spot where the raw beauty […]
Phuturo
Phuturo is a digital cut-out of a world that may not be so surreal after all. This project combines photography, collage, design, and image editing to reflect on the future and the consequences of human impact on the planet. The compositions juxtapose familiar elements with distorted perspectives, creating a visual tension between what is real, […]
PAI MÃE FILHO ESPÍRITO SANTO
This collection is my interpretation of the Holy Trinity — or rather, my father’s interpretation of it. He used to say the “correct” way was to invoke: The Father, The Mother, The Son, and the Holy Spirit. That memory returned to me around the anniversary of his passing. Every time I create — be it […]