Cereal Branding – Logo, Packaging & E-commerce
ObjectiveDevelop a premium brand identity for a Vancouver-based cereal mix company, highlighting quality ingredients and an innovative approach to breakfast. RoleDesigner & Developer. ProcessI created a comprehensive branding strategy that included a captivating logo, vibrant packaging, and engaging marketing materials. To complete the brand presence, I designed and developed an e-commerce website, giving the brand […]
King Cone – Branding, Storytelling, Design & Development
ObjectiveBring new energy to King Cone’s brand and online presence while celebrating the tradition, quality, and family values behind their signature waffle cones. RoleDesigner & Developer. ProcessI designed a vibrant, 10-page website that tells the story of the family business — from its nostalgic roots to its signature products. Alongside the site, I refreshed the […]
Beyond Beige – Rebrand, Web Design & Development
ObjectiveRedesign Beyond Beige’s website to reflect the sophistication and creativity of their award-winning interior design work. RoleDesigner & Developer. ProcessI collaborated closely with the client to create a fluid, non-conventional layout from scratch. Each section — from team profiles and project galleries to the homepage and awards page — was crafted with attention to detail, […]
Joy Wisdom – Branding, Web Design & Development
ObjectiveCreate a brand and WordPress website that reflect Joy Wisdom’s unique vision and values as a spiritual coach, medium, and intuitive reader. RoleDesigner & Developer. ProcessI collaborated with KIAI Agency on the branding and created a WordPress website that communicates Joy’s approach to spirituality and personal growth. The design used a vibrant palette and thoughtful […]
Rock Paper Texas Band – Graphic & Web Design for a Music Group
ObjectiveCreate a distinct brand identity and digital presence for Rock Paper Texas, a Vancouver-based Rock/Grunge/Reggae band preparing to launch their debut EP. RoleDesigner & Developer. ProcessI collaborated with bandmate Kyle Wright, who led the concept and naming, and worked with Octavio Mendes to bring the logo to life. My role focused on designing merchandise and […]
Abstract Avocado – Web Strategy, UX & Development
ObjectiveRefine and redesign Abstract Avocado’s website to reflect their unique brand identity while supporting lead generation and client engagement. RoleDesigner & Developer. ProcessI strategized and refined the site’s structure to align with the brand’s visual identity, incorporating masks, icons, and captivating imagery for a clean and appealing design. I also developed the user experience by […]
Healing Soul Hypnosis – Branding & Website
ObjectivePosition Erin Johnstone as a trusted authority in hypnosis, both locally and globally, by building a strong and credible online presence from the ground up. RoleProject Manager, UX Lead & Branding. ProcessI coordinated the discovery and strategy phase, ensuring alignment between branding, digital marketing, and design. Together with the team, we created a cohesive brand […]