Is Every Framework Biased?
Frameworks are supposed to bring clarity, structure, and predictability. But here is the uncomfortable truth: every framework carries bias. Because every framework was created by someone with a worldview, a culture, a set of experiences, and a moment in time that shaped their thinking. This doesn’t make frameworks bad. It makes them human. Below is […]
The Thin Line Between Desire and Authenticity in Branding
Working with startups and small businesses often feels like running a therapy session. At KIAI, we’re not just building websites or logos — we’re guiding founders through the emotional layers of bringing a vision to life. We talk about features, positioning, competitive advantage — but the real magic happens when the authentic spark of a […]
Compassion in Design: Why UX is More Than Just User Experience
Have you ever struggled to use a door handle, a faucet, or a website? Do you blame yourself for being too clumsy or too old, or do you blame the design that fails to communicate its function clearly? If you’re interested in design and haven’t read The Design of Everyday Things by Don Norman, I […]
Sara Ward – Client Journey Mapping, Funnels, Branding & Website Development
ObjectiveGive Sara Ward’s brand and online presence a clear, cohesive look while building tools to connect with her audience and support her work. RoleDesigner, Developer & Project Manager. ProcessI created a brand identity and guidelines that reflect Sara’s style and values. I designed and developed a custom website that works smoothly and feels aligned with […]
King Cone – Branding, Storytelling, Design & Development
ObjectiveBring new energy to King Cone’s brand and online presence while celebrating the tradition, quality, and family values behind their signature waffle cones. RoleDesigner & Developer. ProcessI designed a vibrant, 10-page website that tells the story of the family business — from its nostalgic roots to its signature products. Alongside the site, I refreshed the […]