Why I Call Myself a Lead UX/UI
Yes, I am both a designer and a project manager. But at some point, I realized I needed to update my position title — and here’s why. Calling myself a Lead UX/UI Designer isn’t about hierarchy, it’s about responsibility. For me, “lead” represents standing at the intersection of creativity, strategy, and people. It’s not only […]
Designing Pathways with Care
When I think about design, I don’t just think about aesthetics. I think about pathways. Every website, every resource, every tutorial I create is like a map — helping people navigate more clearly, especially those who aren’t “tech-savvy” but need technology to deliver their purpose. In recent years, working with therapists and collaborating with organizations […]
Savera Counselling – Website Design & Development
ObjectiveSavera Counselling needed a welcoming and professional online presence to better serve clients and reflect the supportive nature of their practice. RoleProject Manager & UX Lead. ProcessI led the discovery sessions to understand client goals and audience needs, organized the sitemap and user flows, and coordinated design and development tasks. I also oversaw the booking […]
Creative Truth: Is My Work Good?
“Am I good enough?”—another hard one. Those voices follow creative minds into every studio session, feedback call, late-night brainstorming, and launch day. We learn to control it. We have to. “Am I good enough?”—another hard one. Those voices follow creative minds into every studio session, feedback call, late-night brainstorming, and launch day. We learn to […]
Compassion in Design: Why UX is More Than Just User Experience
Have you ever struggled to use a door handle, a faucet, or a website? Do you blame yourself for being too clumsy or too old, or do you blame the design that fails to communicate its function clearly? If you’re interested in design and haven’t read The Design of Everyday Things by Don Norman, I […]
From Paper to Platform: The UX-Driven Redesign Behind BCRPVPA’s Website
ObjectiveRedesign the BCRPVPA website and admin tools to improve usability for members and staff. Goals included modernizing the brand, streamlining scholarship submissions and memberships, and creating a new WordPress admin area to support newsletters, program updates, meeting notes, and benefits. RoleUX Lead, Web Designer & Project Manager. ProcessI conducted user interviews and facilitated workshops, translating […]
Hastings Veterinary Hospital – Branding, SEO & Website
ObjectiveRebuild Hastings’ online presence with a modern website and SEO strategy to increase visibility, generate leads, and connect more effectively with pet owners. RoleUX/UI, Developer & Digital Strategy. ProcessSince 2013, Hastings Veterinary Hospital has been collaborating with KIAI Agency to strengthen their digital presence. Their initial challenges included an outdated website, no SEO strategy, and […]
Strawberries & Sunshine – Website Design & Development for Wellness Collective
ObjectiveTo create a vibrant, client-friendly website that reflects the collective’s dedication to holistic wellness and supports their award-winning reputation in Port Coquitlam, BC. RoleProject Manager & UX Lead. ProcessI coordinated the discovery sessions with KIAI Agency to capture the client’s vision, oversaw the design direction, and managed the development of a custom WordPress site. The […]
Sara Ward – Client Journey Mapping, Funnels, Branding & Website Development
ObjectiveGive Sara Ward’s brand and online presence a clear, cohesive look while building tools to connect with her audience and support her work. RoleDesigner, Developer & Project Manager. ProcessI created a brand identity and guidelines that reflect Sara’s style and values. I designed and developed a custom website that works smoothly and feels aligned with […]
Cereal Branding – Logo, Packaging & E-commerce
ObjectiveDevelop a premium brand identity for a Vancouver-based cereal mix company, highlighting quality ingredients and an innovative approach to breakfast. RoleDesigner & Developer. ProcessI created a comprehensive branding strategy that included a captivating logo, vibrant packaging, and engaging marketing materials. To complete the brand presence, I designed and developed an e-commerce website, giving the brand […]