King Cone – Branding, Storytelling, Design & Development
ObjectiveBring new energy to King Cone’s brand and online presence while celebrating the tradition, quality, and family values behind their signature waffle cones. RoleDesigner & Developer. ProcessI designed a vibrant, 10-page website that tells the story of the family business — from its nostalgic roots to its signature products. Alongside the site, I refreshed the […]
Beyond Beige – Rebrand, Web Design & Development
ObjectiveRedesign Beyond Beige’s website to reflect the sophistication and creativity of their award-winning interior design work. RoleDesigner & Developer. ProcessI collaborated closely with the client to create a fluid, non-conventional layout from scratch. Each section — from team profiles and project galleries to the homepage and awards page — was crafted with attention to detail, […]
Valiant Solutions – Custom Website & CRM Integration
ObjectiveBuild a custom WordPress website that expanded brand visuals, streamlined recruitment, and enhanced client management through CRM integration. RoleDesigner & Developer. ProcessI designed and developed a fully customized WordPress site that integrated seamlessly with Pipedrive CRM. Key features included a multistep job application form to simplify recruitment, expanded brand visuals to strengthen identity, and SEO-ready […]
Print Time – Web Design & SEO
ObjectiveBuild an SEO-friendly, lead-generating website within a 5-day deadline. RoleDesigner & Developer. ProcessWith no images available, I designed custom graphics and icons to create a clean, professional look. I focused on SEO best practices during development to ensure the site was optimized for visibility from day one. OutcomeThe client received a professional, SEO-ready website delivered […]
Abstract Avocado – Web Strategy, UX & Development
ObjectiveRefine and redesign Abstract Avocado’s website to reflect their unique brand identity while supporting lead generation and client engagement. RoleDesigner & Developer. ProcessI strategized and refined the site’s structure to align with the brand’s visual identity, incorporating masks, icons, and captivating imagery for a clean and appealing design. I also developed the user experience by […]
Healing Soul Hypnosis – Branding & Website
ObjectivePosition Erin Johnstone as a trusted authority in hypnosis, both locally and globally, by building a strong and credible online presence from the ground up. RoleProject Manager, UX Lead & Branding. ProcessI coordinated the discovery and strategy phase, ensuring alignment between branding, digital marketing, and design. Together with the team, we created a cohesive brand […]