Designing Pathways with Care
When I think about design, I don’t just think about aesthetics. I think about pathways. Every website, every resource, every tutorial I create is like a map — helping people navigate more clearly, especially those who aren’t “tech-savvy” but need technology to deliver their purpose. In recent years, working with therapists and collaborating with organizations […]
Compassion in Design: Why UX is More Than Just User Experience
Have you ever struggled to use a door handle, a faucet, or a website? Do you blame yourself for being too clumsy or too old, or do you blame the design that fails to communicate its function clearly? If you’re interested in design and haven’t read The Design of Everyday Things by Don Norman, I […]
From Paper to Platform: The UX-Driven Redesign Behind BCRPVPA’s Website
ObjectiveRedesign the BCRPVPA website and admin tools to improve usability for members and staff. Goals included modernizing the brand, streamlining scholarship submissions and memberships, and creating a new WordPress admin area to support newsletters, program updates, meeting notes, and benefits. RoleUX Lead, Web Designer & Project Manager. ProcessI conducted user interviews and facilitated workshops, translating […]
Hastings Veterinary Hospital – Branding, SEO & Website
ObjectiveRebuild Hastings’ online presence with a modern website and SEO strategy to increase visibility, generate leads, and connect more effectively with pet owners. RoleUX/UI, Developer & Digital Strategy. ProcessSince 2013, Hastings Veterinary Hospital has been collaborating with KIAI Agency to strengthen their digital presence. Their initial challenges included an outdated website, no SEO strategy, and […]
Abstract Avocado – Web Strategy, UX & Development
ObjectiveRefine and redesign Abstract Avocado’s website to reflect their unique brand identity while supporting lead generation and client engagement. RoleDesigner & Developer. ProcessI strategized and refined the site’s structure to align with the brand’s visual identity, incorporating masks, icons, and captivating imagery for a clean and appealing design. I also developed the user experience by […]