Designing Pathways with Care
When I think about design, I don’t just think about aesthetics. I think about pathways. Every website, every resource, every tutorial I create is like a map — helping people navigate more clearly, especially those who aren’t “tech-savvy” but need technology to deliver their purpose. In recent years, working with therapists and collaborating with organizations […]
Savera Counselling – Website Design & Development
ObjectiveSavera Counselling needed a welcoming and professional online presence to better serve clients and reflect the supportive nature of their practice. RoleProject Manager & UX Lead. ProcessI led the discovery sessions to understand client goals and audience needs, organized the sitemap and user flows, and coordinated design and development tasks. I also oversaw the booking […]
Hopewoods Psychotherapy – Bilingual Website, CRM Integration & Digital Growth
Hopewoods Psychotherapy – Rebrand & Digital Strategy ObjectiveIncrease visibility and attract more clients (both paying and pro bono), while also strengthening Hopewoods’ reputation as a psychotherapy training hub in Toronto. RoleUX Lead & Development. ProcessI worked with the KIAI Agency team to lead the redesign of Hopewoods’ bilingual website (English and Chinese), focusing on user […]
Spiritual Brand – Branding, Website Design & Wellness E-commerce
ObjectiveBuild a cohesive brand presence that reflects SSL’s soulful and modern essence, unifying digital and physical products under one identity. RoleDesigner, Developer & Client Support. ProcessI created a complete visual identity system, designed merchandise pieces, and developed a custom e-commerce website with print-on-demand integrations. I also managed domain and email setup, ensuring the client had […]
Strawberries & Sunshine – Website Design & Development for Wellness Collective
ObjectiveTo create a vibrant, client-friendly website that reflects the collective’s dedication to holistic wellness and supports their award-winning reputation in Port Coquitlam, BC. RoleProject Manager & UX Lead. ProcessI coordinated the discovery sessions with KIAI Agency to capture the client’s vision, oversaw the design direction, and managed the development of a custom WordPress site. The […]
Hennessy Chiropractic – Branding & Web Design
ObjectiveRedesign the brand and website to create a clean, minimalist presence while modernizing the logo without losing its original symbol. RoleDesigner & Developer. ProcessI redesigned the logo by keeping the original symbol and refreshing it with modern typography and a minimal aesthetic. In parallel, I designed and developed a clean, straightforward website with a focus […]
Sara Ward – Client Journey Mapping, Funnels, Branding & Website Development
ObjectiveGive Sara Ward’s brand and online presence a clear, cohesive look while building tools to connect with her audience and support her work. RoleDesigner, Developer & Project Manager. ProcessI created a brand identity and guidelines that reflect Sara’s style and values. I designed and developed a custom website that works smoothly and feels aligned with […]
Abstract Avocado – Web Strategy, UX & Development
ObjectiveRefine and redesign Abstract Avocado’s website to reflect their unique brand identity while supporting lead generation and client engagement. RoleDesigner & Developer. ProcessI strategized and refined the site’s structure to align with the brand’s visual identity, incorporating masks, icons, and captivating imagery for a clean and appealing design. I also developed the user experience by […]
Healing Soul Hypnosis – Branding & Website
ObjectivePosition Erin Johnstone as a trusted authority in hypnosis, both locally and globally, by building a strong and credible online presence from the ground up. RoleProject Manager, UX Lead & Branding. ProcessI coordinated the discovery and strategy phase, ensuring alignment between branding, digital marketing, and design. Together with the team, we created a cohesive brand […]